I had the honor of designing the 2025 Fight Night Mizzou merchandise. While my main role is to be an amateur fighter and representative of the organization, I have been able to help out in the marketing/PR department throughout our campaign this year. I have done so by helping with designs for the public to buy leading up to/at the event in efforts to create another avenue of revenue to raise money and awareness for pediatric cancer. After visiting the pediatric unit and finding that funds towards pediatric cancer have decreased by 5% in the past year, I knew that our message needed to revolve around all of this needed to be “for the kids”, through and through. The training, event planning, press and media, all of it needed to surround the concept I originated and implemented onto the merch design this year: for the kids. [Click here to read more]

Through my internship at Mizzou Athletics, for most games/matches, the interns are tasked with not only coverage before and during game play, but also after. I worked a Mizzou tennis match versus the neighboring Saint Louis University Billikens on Feb. 1, 2025, and this match prompted both jobs to be done… [Click here to read more]

Prompted through my Journalism4952 course (Strategic Communication Research I), I, alongside two other randomly assgined group members, conducted an 8-week long research project emphasizing the impact of Brandy Melville’s One-Size-Fits-All clothing sizing. After establishing our research organization, R.A.M Incorporated, we performed a step-by-step, week-by-week process on collecting, analyzing and relaying data we retained through our own research survey. Through this process, my organization and I were able to practice… [Click here to read more}

I was given the incredible opportunity through my internship at University of Missouri-Columbia Department of Athletics to collect, curate and help out in posting content across X, TikTok and Instagram for the official pages of @mizzouathletics during Mizzou’s final home game (and nail biter) against OU. This experience alone helped me grow in my ability to work at a faster pace, take risks in media collection, and story tell from all angles of a big broadcasted event such as an SEC Football game. Throughout the game, I was field-side capturing moments of the players, fans and overall electric environment that overtook Farout Field to then curate into reels, short videos and edits for the 52K+ followers of @MizzouAthletics to interact with online. It was great to see such positive feedback from the Mizzou fanbase like, comment and share these products with their friends and following as a way to show support of their beloved sports team.

As someone who grew up around and within the beautiful sport of volleyball, I have always flocked to working volleyball game shifts through my internship with the Mizzou Athletics Strat. Comm. Department. When I work shifts and hours during these events, I am most commonly stationed on Twitter (or X as it’s officially referred to now). My job is to post updates, graphics before, after and during gameplay, and record and post highlights from the event that I would be live streaming on Twitter Live directly from the SEC Network’s private channel. Especially with the sport being fast-paced and constantly moving, this has taught me to be quick on my feet with posts/captions, attentive to tasks at hand and ahead and to keep track of details like points, on-going statistics and more! Tap the image of an example graphic below to visit an example highlight post and @MizzouVB on X!

I was recently given the opportunity through my Strategic Communications internship at the University of Missouri-Columbia Department of Athletics to write a featured story on the return of Mizzou Gymnastic's beloved (now) fifth year, Helen Hu. Highlighted in Mizzou's Athletics News category, this story shines a spotlight on the athlete and her decision to come back to the sport of gymnastics after a year off traveling abroad to 15 countries, exploring who she is outside of the sport.

Over the course of a few weeks, I was able to curate this project with the help of my assigned director/mentor in the Strategic Communications department, research and finding prior stats and knowledge on Hu, and even held an interview with head coach Shannon Welker and Helen Hu herself. This was something that provided great experience not just in the journalistic endeavors and skills of writing a featured story, but also when discovering who these athletes really are as people outside the gym, court and arena! Tap on the image below to read the article!

Since running my high school volleyball team’s Instagram during our State Championship 2021 season (my senior season)- I have always returned home each summer to continue running the account during Metea Valley’s volleyball camps each July, and to visit my second family of alumni and coaches I have from that State team, of course! This past summer 2024 I’ve had most growth with the account…

📈 Finally broke 1K followers (currently at 1,112)
📈Have 168K accounts, and counting, interacting with @meteagirlsvolleyball on IG (with a usual average of about 700 accounts interacting every 30 days throughout the year)
📈Had one of Instagram Reels go viral at almost 50K likes and 450K plays

I really dug into my curriculum and learning from Missouri School of Journalism specifically with my experience taking their Journalism4160- “Social Media Foundations and Practice” course last year. Utilizing promotion through different outlets provided by social media platforms- Instagram, in this case. I remained active on IG stories and through posts, tagging and encouraging accounts to interact through tagging and call-to-actions. I also studied the accounts most active times to post and planned out announcements and graphics to release all the way up to their tryouts in August. My biggest and best new experience this summer being the use of reels, or small videos posted to the accounts main feed. From highlighting the summer camp players to using satirical content, it opened doors to a whole new audience and was a great help in the accounts growth in just two weeks!

Through my Journalism2000 (Cross Culture Journalism) course, our final project was to collect and interpret data on a topic of interest that was chose at the beginning of the semester. My partner that semester and I chose to dive into the representation of women in media, in front of and behind the cameras. Though the class covered many different sections like racial discriminations, disabilities displayed through media, etc. we found lots of statistics, stories, quotations and more surrounding the frustrations and hardships that specifically women encounter in journalistic endeavors. [Click to read more]

In efforts for a project in my Journalism 2200- Audiences and Persuasion course, a friend of mine and sorority sister, Gabby Stellato, allowed me to cover her shocking story of her heart attack that she had the day after her 19th birthday in August 2022. This was also on our sorority’s Bid Day (one of the most chaotic days in Greek Town each year). Not only was this an amazing story to capture and listen to from Stellato, but it allowed me to gain experience conducting multiple interviews, collecting visuals to caption/convey the story, and transcribe audio into print form in the structure of a profile story. This process was elongated over a month as the instructor had us on a new focus each week of curating this entire portfolio of Stellato and her story. Click on the image to access the drive containing all elements of “A Heart Stopping Bid Day”- Gabby Stellato’s Profile Story!

As the Director of TikTok for my sorority back in my sophomore year (December 2022-December 2023), we had the amazing opportunity to help Selena Gomez and her team debut her new single at the time “Single Soon” via TikTok. She had reached out to us on our @mizzoualphaphi TikTok account, and we all were over the moon excited, especially when Selena gifted us her merchandise line and Rare Beauty cosmetics!

We orchestrated a production featuring some of our “in-house girls” at the time getting ready for a night out while incorporating dance and lip-syncing to the song. This was not only a great sisterhood event for our members but also was a big step for partnerships within our chapter!

In the fall of my sophomore year, my prompted Journalism4160- “Social Media Foundations and Practice” course had us create a social media branded account to practice branding anything we’d like. While this was a quick two week project, my creation of my self-branded social media personality @mbpilafas om Instagram is something I still am active on to this day.

This platform has provided me an outlet to curate and create digital news letters to post, learn how to advertise to/build an audience, and story tell through different topics relevant to pop culture, recent news and personal inquiries. I continued to persue this account even after receiving a grade on the assignment in that class because it allows me to continue practicing these skills that are emphasizes through the J-School here at Mizzou! Tap on the image below to visit my page!

I worked at an Aerie and American Eagle SBS during high school into freshman year of college. Throughout that time, I was able to help the content team for the storefront’s Instagram page and print ads stationed around the floor of both stores/ mall. I helped curate these ads digitally and worked with managers to create campaigns. One of our bigger ones that really resonated with our community was our bra donation collection. This required the community to bring in lightly used bras they grew out of/didn’t use as much anymore to donate to women who have suffered scenarios dealing with domestic violence, in return to get exclusive discounts and benefits from our specific location of Aerie and American Eagle. This was a different step to take as only a small extension of a corporation as big as AE, but impactful and refreshing for the community to see and join in on.

As well as campaigns, we often would report new releases/products that dropped, opportunities for bra fittings, and call-to-actions of our followers to draw them into our storefront. Our most common forms of communication were Instagram stories and main feed posts.