Aerie/AE- Digital Content for local deals, events and campaigns

I worked at an Aerie and American Eagle SBS during high school into freshman year of college. Throughout that time, I was able to help the content team for the storefront’s Instagram page and print ads stationed around the floor of both stores/ mall. I helped curate these ads digitally and worked with managers to create campaigns. One of our bigger ones that really resonated with our community was our bra donation collection. This required the community to bring in lightly used bras they grew out of/didn’t use as much anymore to donate to women who have suffered scenarios dealing with domestic violence, in return to get exclusive discounts and benefits from our specific location of Aerie and American Eagle. This was a different step to take as only a small extension of a corporation as big as AE, but impactful and refreshing for the community to see and join in on.

As well as campaigns, we often would report new releases/products that dropped, opportunities for bra fittings, and call-to-actions of our followers to draw them into our storefront. Our most common forms of communication were Instagram stories and main feed posts.