Selena Gomez “Single Soon” TikTok Partnership Production

As the Director of TikTok for my sorority back in my sophomore year (December 2022-December 2023), we had the amazing opportunity to help Selena Gomez and her team debut her new single at the time “Single Soon” via TikTok. She had reached out to us on our @mizzoualphaphi TikTok account, and we all were over the moon excited, especially when Selena gifted us her merchandise line and Rare Beauty cosmetics! We orchestrated a production featuring some of our “in house girls” at the time getting ready for a night out while incorporating dance and lip-syncing to the song. This was not only a great sisterhood bonding moment for our members but also was a big step for partnerships with bigger companies, organizations and public figure within our chapter!