Brandy Melville “One Size Doesn’t Fit All” Research Report
Prompted through my Journalism4952 course (Strategic Communication Research I), I, alongside two other randomly assgined group members, conducted an 8-week long research project emphasizing the impact of Brandy Melville’s One-Size-Fits-All clothing sizing. After establishing our research organization, R.A.M Incorporated, we performed a step-by-step, week-by-week process on collecting, analyzing and relaying data we retained through our own research survey. Through this process, my organization and I were able to practice…
Creating a specific demographic of people to survey to work on sectioning a survey while also finding the best audience to display passionate responses to the survey and for the health of our overall report
Brainstorming and curating survey questions to not only create an easier approach to the data we’d be analyzing, but to also make the questions for our subjects be easy to answer, yet, thought provoking to the surveyed subjects and their opinions on Brandy Melville. Making the survey through Qualtrics.com and creating a 20-question survey for over 85 subjects to take part in, a bigger number than the 30 minimum needed for the class!
Reviewing the data once fully collected, analyzing through bullet points and graphs chosen specifically to best portray certain questions and prompts about the clothing brand
(Prompted by our professor) practiced the usage of AI through a researcher’s standpoint, putting our curated survey questions and data collected through ChatGBT to help us best create a framework for our final analysis of the research report
Interviewing willing subjects to collect a more direct standpoint on the brand’s image, collecting statements to highlight when making specfic points reflecting on our conclsuions made off the research through the survey
Crafting a 19-paged, organized research report displaying our process of collection, our results shown through statements, bullet points and visuals along with reasonings to why we made certain decisions to show our research in these certain ways, and an overall standpoint and analysis from the minds behind our beloved R.A.M Inc. ( full report linked in this post, tap the image above!)
